Smile + Mailchimp. Points and tiers as merge fields.
- Built by
- Smile
- Available on
- all paid plans
- Works with
- Points, VIP Tiers and Referrals
- List contactsMembers, matched by email
- Merge fieldsPoints, tier and referral URL
- SegmentsPoints balance and VIP tier
Mailchimp is an email and SMS marketing platform for targeted campaigns and automations. When connected to Smile, you can sync loyalty data into Mailchimp audiences to segment campaigns and personalize email content.
What you can do. With Smile and Mailchimp.
Halvard
Subject: Your Ridge rewards, Maya
You have 2,430 points.
Enough for $20 off your next order. Thanks for being a Ridge member.
Redeem points- Loyalty merge tags
- Show each recipient's balance, tier or referral link in a campaign with the SM_POINTS, SM_TIER and SM_REF_URL merge tags.
- Workflow targeting
- Use the Smile merge fields in Mailchimp workflows to target sends by points balance or VIP tier.
- Members-only sends
- Smile State marks each contact as a member, candidate or disabled, so campaigns can go to members only.
Connected in three steps. From Smile Admin, synced to one list.
Smile / Integrations
Mailchimp
The first sync takes from a few minutes to a couple of hours.
Sync listStep 1: Connect your Mailchimp account
In Smile Admin, install the Mailchimp integration and follow the steps to connect it to your Mailchimp account.
Step 2: Sync a list
On the integration's settings page, choose the list for your program and click Sync list. The first sync takes from a few minutes to a couple of hours, and only runs once.
Step 3: Build segments
In Mailchimp, open Audience, then Segments, and create a segment from any Smile merge field.
More in Email & Marketing. Connected to the same program.
- KlaviyoSync loyalty data into your email and SMS campaigns.Built by Smile
- HubSpotSync points balance and VIP tier into your CRM and email campaigns.Built by Smile
- OmnisendSync points balance and VIP tier into your email and SMS campaigns.Built by Omnisend
- HiveSync points balance and VIP tier into your email and SMS campaigns.Built by Hive
Smile and Mailchimp, answered.
Yes. The Mailchimp integration is built and supported by Smile. When connected to Smile, you can sync loyalty data into Mailchimp audiences and use it to segment campaigns and personalize email content.
With it, you can sync points balance, VIP tier, and referral URL to Mailchimp contacts, segment audiences by points balance or VIP tier and use merge tags to display loyalty data in email campaigns.
Five merge fields on each contact in the list you choose: Smile Points Balance (SM_POINTS), Smile Referral URL (SM_REF_URL), Smile VIP Tier ID (SM_TIER_ID), Smile VIP Tier Name (SM_TIER) and Smile State (SM_STATE).
By email address. Smile updates a contact that already exists and creates one that does not, in the list you selected.
In Mailchimp, open Audience, then Segments, click Create segment and choose a Smile merge field as the filter. Smile suggests Smile Points Balance, to bring back customers with enough points for a reward.
From a few minutes to a couple of hours, depending on how many customers your Smile account has. It only needs to happen once.
Every paid plan. The number of integrations you can connect depends on your plan.
See Smile with Mailchimp. In every Mailchimp campaign.
- The plan that fits your monthly orders
- What migration and launch look like on that plan
- The revenue loyalty could add at your scale