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From Growth

Benchmarks. Stores like yours.

Smile benchmarks your program's key metrics against stores of similar size and industry, so you know where you are already winning.

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30 minutes with a loyalty strategist.

  • Ford
  • Billabong
  • Liquid Death
  • Quiksilver
  • Naturium
  • Eddie Bauer
  • Nine West
  • K-Swiss
  • ROKA
  • TP-Link
  • Fiesta Tableware
  • Hush Puppies
  • Blue Banana
  • Touchland
  • HIKOCO

+ thousands more on Shopify Plus

A 34% redemption rate. Means nothing on its own.

Next to the median for stores of your size and industry, it becomes a verdict.

Performance benchmarks

Four rates, in context.

See your redemption, order earning, reward usage and membership rates next to similar merchants using Smile.

  • Redemption rate: points redeemed vs earned
  • Order earning rate: orders that earned points
  • Reward usage rate: rewards used on an order
  • Membership rate: recent buyers who are members
Strengths and gaps

Know where to act.

Compare your rates with similar stores to see which areas are thriving and which might need attention.

  • Low redemption or usage: try new reward types
  • Adjust point values, or remind customers to redeem
  • Low membership: promote the program more widely
Track over time

Measure every change.

Check your rates regularly in the analytics dashboard to measure the impact of each change and see how your program improves.

  • All four rates, month by month
  • The impact of a change, in the months after it
  • Part of a routine program review

Burbank Sportscards on Smile.

Customer story

People are very hungry for their rewards because of how generous the program is.

Carson Dowhan, Data & Insights Lead, Burbank Sportscards

62%

membership rate, above the Smile benchmark.

Burbank Sportscards’ loyalty program on Smile. Reviewed as of September 25, 2026.

Read the Burbank Sportscards story 

Benchmarks, answered.

Three white eye cream tubes on a black reflective surface, with graduated cylinders and lab flasks in grey behind.

Find out where your program really stands.

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  • The plan that fits your monthly orders
  • What migration and launch look like on that plan
  • The revenue loyalty could add at your scale