How does a loyalty program reduce our reliance on discounting?

It gives customers a brand-safe alternative to the markdown. Points give them a reason to buy at full price, knowing they are earning toward a future reward, which protects margin and teaches them to value the brand over a temporary sale.

Do points work across retail and online?

Yes. With Shopify POS, customers earn and redeem points in store on any plan, and one balance follows every customer across online and in-store. Other POS systems are not supported at this time.

Can we move our program from Yotpo, LoyaltyLion or Rivo?

Yes. Smile carries your members, point balances and VIP tiers over intact. On Smile Plus and Smile Enterprise, a dedicated migration team runs a white-glove switch. Blue Banana moved its online store and 20+ retail locations from LoyaltyLion in one week. ROKA reports roughly 50% lower loyalty spend than on Yotpo, after more than five years there.

Does Smile work with Klaviyo?

Yes. Points balances, VIP tiers and referral links sync to Klaviyo profiles, loyalty events can trigger flows, and you can segment by points balance or tier, with pre-built flow templates to start from.

By monthly order volume, and the plans are public. VIP tiers, the Loyalty Hub and loyalty benchmarks are included from Growth at $199 a month. Smile Plus, at $999 a month billed annually, adds a migration and launch plan, quarterly program monitoring and priority support.

Industries
Fashion and apparel

Turn seasonal shoppers into year-round customers.

A loyalty program gives them a better reason to come back: points on every purchase, VIP status worth keeping, and access they cannot get anywhere else.

Book a demo

30 minutes with a loyalty strategist.

A man in an olive Blue Banana top on a green slope below jagged grey mountains.

Blue Banana, Shopify Plus

40%

higher average annual purchase frequency, redeemers vs non-redeemers.

Read the story

+ thousands more on Shopify Plus

Three pressures. Every apparel brand manages them at once.

Acquisition costs keep climbing
Paid social is a treadmill. Every increase in acquisition cost eats product margin, so you acquire more customers just to stay flat. Referrals turn the customers you already have into the cheapest channel you own.
Discounting is a race to the bottom
Matching every competitor's 20% off devalues the brand while teaching your audience to never pay full price. Points are a brand-safe alternative: an earned reward instead of a blanket markdown.
Seasons create revenue whiplash
Fashion is driven by newness, so the weeks between collections hurt, and the post-holiday slump hurts most. A program gives you a direct line to your best customers, with bonus point events and early access to fill the quiet stretches.

Three moves. Built for how apparel sells.

Points

Reward full-price buying.

Sitewide sales erode margin and teach customers to wait. Points flip that: every purchase earns progress toward a reward, so customers buy when they want the product, not when the discount appears.

Points on every order, online and in store
Bonus point campaigns for launches instead of markdowns
Fixed-value rewards that protect margin on higher-priced items

Explore points

VIP tiers

Give your best customers status they can wear.

Tiers turn spend into standing, and the perks that work are the ones money alone cannot buy: free tailoring, invitations to brand events, a service line that picks up, a gift on the member's anniversary.

Two or three tiers, named in your voice, set on annual spend
Benefits that escalate on access and experience, not just point multipliers
Early access to new drops and member-exclusive product

Explore VIP tiers

Halvard Trail Club

Ridge

$15 off welcome reward, early access

Base CampJoin
RidgeYour tier$500 a year
Summit$238 to go$1,000 a year

Referrals

Your customers are already your lookbook.

Every apparel brand is built on one question: where did you get that? Referrals formalize the answer.

Double-sided give and get offers, the classic $20 for $20
Advocate rewards paid in points, so claiming one means coming back
Attribution on every referred order, by advocate and by channel

Explore referrals

HalvardHalvard Trail Club

Refer a friend

Give $20, get 500 points

Your friend gets $20 off a first order over $100. You get 500 points when they order.

halvard.com/r/maya

EmailTextShare

What to reward. And what to give back.

Points for reviews
Social proof carries the weight that a fitting room used to. Reward detailed reviews, and reward photo reviews more, so future shoppers can see fit on a real body.
Points for social engagement
A follow or a tagged post is a customer publicly aligning their identity with your brand. That is worth more than the impression it earns, so reward it.
Exclusive access as a reward
Early access to the new collection, or a member-only drop, costs nothing in margin and creates real urgency. In fashion, status routinely outperforms a discount.
Tiers built on status, not just multipliers
Free tailoring, event invites, anniversary gifts, and a dedicated service line make the top tier a place worth staying, which is what separates a club from a punch card.
Fixed-dollar rewards, not percentages
A $10 reward is easier to understand than 10% off and protects margin on your higher-priced pieces. Free shipping is the easiest first reward to earn.
One balance across retail and online
Apparel customers move between the store and the site without thinking about it. Points earned in one place have to be spendable in the other.

Rows of ROKA eyeglass frames laid out on a dark felt display mat.

Customer story

Our customer experience team is so thankful to have everything in Shopify, connected directly to our systems, without having to open up an alternate browser in Yotpo.

Anna Pappas, Director of Marketing, ROKA

75%

redemption rate, loyalty members.

ROKA’s loyalty program on Smile. Reviewed as of September 25, 2026.

Read the ROKA story

Apparel brands on Smile. Read their stories.

All customer stories

Blue Banana
Fashion and apparel · Mid-market
Read the story : Blue Banana
ROKA
Fashion and apparel · Mid-market
Read the story : ROKA
Shine On
Fashion and apparel · Mid-market
Read the story : Shine On

Fashion loyalty, answered.

A hiker in a maroon Blue Banana tee carrying an orange pack across a green alpine slope below limestone cliffs.

Build the reason they come back next season.