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Loyalty, explained. For Shopify brands.

Guides, comparisons and research on building a loyalty program on Shopify, from choosing a platform to launching VIP tiers.

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Best of
Loyalty apps and platforms, compared for Shopify brands.
Compare
Smile side by side with other loyalty platforms.
Industry guides
How loyalty works in your category, with examples from Smile brands.
Guides
Step-by-step playbooks for building and running a loyalty program on Shopify.
Examples
Loyalty programs worth studying, and what makes them work.
- 10 best DTC brand loyalty programs on Shopify
- 10 best loyalty programs powered by Smile

Research and benchmarks. How loyalty performs.

Report

Adoption, revenue band and vertical benchmarks for Shopify Plus storefronts.

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Research

Research on discounting, acquisition and what brings customers back after BFCM.

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Benchmarks

Benchmark your program against stores of similar size and industry.

See the benchmarks

More research and tools

Loyalty bonus campaign results LTV audit

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Ready to build yours? Plan it with our team.

The plan that fits your monthly orders
What migration and launch look like on that plan
The revenue loyalty could add at your scale