Referrals. Word of mouth as a measurable channel.
Reward customers for bringing in friends.
30 minutes with a loyalty strategist.
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Type IIAudited May 2026 (opens in a new tab)
- Ford
- Billabong
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+ thousands more on Shopify Plus
A two-sided offer you can measure. In Shopify admin.
Smile / Program
Referrals
Referral offer
Friend gets
$20 off
First order over $100
Advocate gets
500 points
After the friend's first order
Referral funnel
- Offer
- Reward both sides of every referral, and choose the incentive that fits your margins and your brand.
- Links
- Each customer's link on their Klaviyo profile
- Plans
- The referral program is on every plan.
Referrals, answered.
Your existing customers share a unique link with friends. The friend gets a reward on their first order, and your customer earns a reward once that order is placed. It turns trusted word of mouth into a measurable, repeatable acquisition channel.
Referred shoppers arrive with built-in trust from a friend, so they tend to convert better, spend more and stay longer than customers from paid channels, at a lower cost to acquire.
A common setup is two-sided, give $10 and get $10: the friend gets a discount on their first order and the referrer gets a reward once it is placed. You can also reward in points or free shipping, tuned to your margins and AOV.
On an on-site launcher, in a post-purchase prompt when customers are most excited, and inside the emails you already send through Klaviyo, Mailchimp and more. Every link is unique and generated automatically.
Yes. Referrals, points and VIP tiers run together in one Smile program, so one advocate can earn points, climb tiers and refer friends from the same on-brand experience.
Every plan, including Smile Plus and Smile Enterprise.
Make sharing a win for both sides.
- The plan that fits your monthly orders
- What migration and launch look like on that plan
- The revenue loyalty could add at your scale
