Smile + Omnisend. Points and tiers in every campaign.
- Built by
- Omnisend
- Available on
- all paid plans
- Works with
- Points, VIP Tiers and Referrals
- Contact propertiesPoints, tier and referral URL
- SegmentsVIP tiers
- Reward remindersPoints thresholds
- Birthday automationsBirthdays
Omnisend is an email, SMS, and push notification marketing platform built for ecommerce. When connected to Smile, you can sync loyalty data into Omnisend contact properties and use it to segment audiences and trigger personalized campaigns across channels.
What you can do. With Smile and Omnisend.
Halvard
Subject: Your Ridge rewards, Maya
You have 2,430 points.
Enough for $20 off your next order. Thanks for being a Ridge member.
Redeem points- Personalized messages
- Personalize email, SMS and push messages with each contact's points balance, tier name and referral link.
- Segment entry triggers
- Start a workflow when a contact enters a segment, such as reaching a points milestone or a new VIP tier.
- Exclusive tier offers
- Segment by tier name, such as Bronze, Silver or Gold, to send exclusive offers to your top spenders.
Connected in three steps. Authorized once, synced in real time.
Smile / Integrations
Omnisend
Loyalty data syncs to Omnisend in real time.
Step 1: Install Omnisend in Smile Admin
Open Integrations, choose Omnisend and click Connect. You can also start from Omnisend's Apps page.
Step 2: Sign in and authorize
Sign in to Omnisend when asked and click Connect now, then click Authorize in Smile. Omnisend confirms the connection.
Step 3: Import your existing members
New loyalty activity syncs in real time. To add existing members, export them from Smile and import them into Omnisend, leaving unsubscribed contacts as they are.
More in Email & Marketing. Connected to the same program.
- KlaviyoSync loyalty data into your email and SMS campaigns.Built by Smile
- HiveSync points balance and VIP tier into your email and SMS campaigns.Built by Hive
- RemarketySync points balance and VIP tier into your email and SMS campaigns.Built by Remarkety
- ReSciSync points balance and VIP tier into your email and SMS campaigns.Built by ReSci
Smile and Omnisend, answered.
Yes. The Omnisend integration is built and supported by Omnisend. When connected to Smile, you can sync loyalty data into Omnisend contact properties and use it to segment audiences and trigger personalized campaigns across channels.
With it, you can sync points balance, VIP tier, and referral URL to Omnisend contacts, segment audiences by points balance or VIP tier and trigger automated email, SMS, and push campaigns based on loyalty data.
Five Smile properties on every contact: smile_points_balance, smile_referral_url, smile_customer_states (member, candidate or disabled), smile_tier_name and smile_tier_id. Smile also fills in Omnisend’s default Birthdate property.
From either side. In Smile Admin, open Integrations, choose Omnisend and click Connect, or in Omnisend, open Apps and connect Smile. Sign in when asked, then click Authorize in Smile.
Smile syncs new loyalty activity in real time. To bring in existing members, export them from Smile and import them into Omnisend, keeping unsubscribed contacts unchanged.
No. A contact Smile creates in Omnisend starts as non-subscribed, and a contact who has already subscribed or unsubscribed keeps that status.
Yes. Smile passes each customer’s birthday to Omnisend’s Birthdate property. Smile collects the month and day only, so Omnisend adds a placeholder year: birthday automations work, age-based segments do not.
Every paid plan. The number of integrations you can connect depends on your plan.

See Smile with Omnisend. In every email, SMS and push.
- The plan that fits your monthly orders
- What migration and launch look like on that plan
- The revenue loyalty could add at your scale