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Make the reorder a ritual, not a decision.

A loyalty program stacks the deck: points on every renewal, free product worth earning, and status that makes skipping safe and canceling expensive.

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30 minutes with a loyalty strategist.

Three gold Sloane Tea scoops heaped with twisted loose leaf tea around a Sloane Tea for Three pouch, on cream stone streaked with leaf shadows.

Sloane Tea, Small business

124%

increase in loyalty revenue, over 2 years.

Read the story : Sloane Tea
  • Ford
  • Billabong
  • Liquid Death
  • Quiksilver
  • Naturium
  • Eddie Bauer
  • Nine West
  • K-Swiss
  • ROKA
  • TP-Link
  • Fiesta Tableware
  • Hush Puppies
  • Blue Banana
  • Touchland
  • HIKOCO

+ thousands more on Shopify Plus

Three forces. Every consumables brand fights them.

  1. The skip becomes the cancel

    Subscriber churn usually starts with cadence: the monthly bag outruns the household, product piles up, and the pause quietly turns into goodbye. Points on every renewal give tenure a value that canceling forfeits.

  2. The first order never pays back

    F&B runs on low order values and heavy boxes, so shipping and acquisition eat the first order's margin. The business model is the fifth and fifteenth order, which makes retention the whole game rather than a channel.

  3. The shelf and the marketplace own the transaction

    Growth lives in grocery doors and marketplace checkouts, and both keep the customer relationship. Your own site has to be the channel where the relationship, the data, and the margin live, and loyalty is the reason customers keep it that way.

Three moves. Built for the reorder.

Subscriptions

Make skipping safe and canceling expensive.

Loyalty changes the math of that wobble. Renewals earn points, the balance grows with tenure, and walking away means abandoning it.

  • Points on every subscription renewal
  • Recharge integration, built by Smile, and Stay AI in the subscriber portal
  • Shopify Flow triggers on loyalty events

Explore subscriptions 

VIP tiers

Turn tenure into status they can taste.

The perks that work are cheap in margin and rich in access: first taste of limited lots, subscriber-only products, a free bag on the member's anniversary.

  • Two or three tiers on annual spend, named in your brand's voice
  • Perks built on access: limited lots, early releases, subscriber-only products
  • Free shipping as a tier benefit

Explore VIP tiers 

Referrals

Every cup poured for a guest is a referral.

Consumables get shared by nature: a cup poured for a houseguest, a bar split on the trail, a can handed over the fence. Referrals put a link and a reward on that moment.

  • Double-sided offers: $20 off a first order, points for the advocate
  • Advocate rewards paid in points, so claiming one means another order
  • Attribution by advocate, so you can find and gift your superfans

Explore referrals 

What to reward. And what to give back.

  • Bonus points for adding to the box

    Reward subscribers for adding a new product to their next shipment. It is discovery without discounting, and the new flavor rides on shipping you already paid for.

  • Free product beats a coupon

    A free bag reads as full price to the customer and costs you goods, not margin perception. Redeem 1,000 points for a free bag is the whole pitch.

  • Points on grocery receipts

    Receipt scanning lets customers who buy you in grocery earn points on those purchases, so you can identify them and reward them.

  • Bonus-point events for the slow months

    Sloane Tea lifted daily revenue 370% in 24 hours with a bonus points campaign. July does not need another discount code. It needs a reason to buy this week.

  • Reviews with tasting notes

    Nobody can taste through a screen, so the review that says dark chocolate and cherry does the selling. Reward reviews, and pay more for photos and detail.

  • Merch as the top-shelf reward

    Members-only merch is daily brand real estate: a mug in the cupboard never discounts the product.

Death Wish Coffee on Smile.

Customer story

We use Klaviyo for all of our email marketing. That integration is great because I can dynamically include people’s referral codes and points balances in emails that remind them if they have rewards.

Kelly Spencer, Communications Marketing Manager, Death Wish Coffee

70%

redemption rate, after turning loyalty email flows back on.

Death Wish Coffee’s loyalty program on Smile. Reviewed as of September 25, 2026.

Read the Death Wish Coffee story 

Food and drink on Smile. Read their stories.

Food and beverage, answered.

A black Henry's House of Coffee bag of Bella Finca beans beside a white Henry's mug.

Build the ritual they reorder on.

  • The plan that fits your monthly orders
  • What migration and launch look like on that plan
  • The revenue loyalty could add at your scale