Does loyalty work with our subscription app?

Yes. The Recharge integration, built by Smile, rewards points on recurring subscription orders, and Stay AI displays loyalty information in its customer portal. Integrations are unlimited from Growth.

What is a gotcha day reward?

A gotcha day is the anniversary of a pet’s adoption, and pet parents celebrate it like a birthday. Collecting it at signup and sending a free treat or bonus points on the day is a high-sentiment, low-cost moment a pet program can own.

Does Smile work with Klaviyo?

Yes. Points balances, VIP tiers and referral links sync to Klaviyo profiles, loyalty events can trigger flows, and you can segment by points balance or tier, with pre-built flow templates to start from.

Can we move our program from Yotpo, LoyaltyLion or Rivo?

Yes. Smile carries your members, point balances and VIP tiers over intact. On Smile Plus and Smile Enterprise, a dedicated migration team runs a white-glove switch. Blue Banana moved its online store and 20+ retail locations from LoyaltyLion in one week.

By monthly order volume, and the plans are public. VIP tiers, the Loyalty Hub and loyalty benchmarks are included from Growth at $199 a month. Smile Plus, at $999 a month billed annually, adds a migration and launch plan, quarterly program monitoring and priority support.

Industries
Pet care

Turn pet parents into members for life.

A loyalty program makes your store the default: points on every reorder, a gift on gotcha day, and status worth more than the autoship discount.

Book a demo

30 minutes with a loyalty strategist.

Three Bully Sticks Direct treat pouches standing in a row on a warm sand backdrop, flat chews, thin bully sticks and dark taffy sticks in front of each.

Bully Sticks Direct, BigCommerce

186%

higher annual spend, members vs. non-members.

Read the story

+ thousands more on Shopify Plus

Three forces. Every pet brand fights them at once.

The autoship default belongs to someone else
Marketplace autoship turns your category into a set-and-forget reorder in someone else's checkout. Competing on discount depth is a losing game; giving the direct reorder its own compounding value is not.
The third bag is the business
Treats and chews reorder every few weeks. The first bag wins the dog's verdict. The margin lives in every bag after it, which makes retention the whole P&L.
Premium is crowded, and the claims all blur
Every brand says single-ingredient, limited-ingredient, made in the USA. When the label stops differentiating, the relationship has to: community, status, and a program that knows the dog's name.

Three moves. Built for the reorder decade.

Points

Every restock compounds with you.

Once the dog approves, the same chew reorders for years. Points on every restock, including subscription orders, mean the decade compounds with you.

Points on every order, including subscription reorders
Recharge integration, built by Smile
Klaviyo flows that surface the balance right when the chew jar runs low

Explore points

VIP tiers

A place in the pack.

Tiers work hard in pet, because the spending is steady and the emotional stake is real. Name the ladder in your brand's voice and escalate perks that honor the pet, not just the wallet.

Two or three tiers on annual spend, named for the dogs, not the dollars
A gotcha day and pet birthday gift at every tier
Top-tier perks built on access: first taste of new treats, free shipping

Explore VIP tiers

Halvard Trail Club

Ridge

$15 off welcome reward, early access

Base CampJoin
RidgeYour tier$500 a year
Summit$238 to go$1,000 a year

Referrals

"What do you feed him?" is the whole channel.

Every dog park conversation, every group-chat photo, every vet waiting room is a referral moment. A referral program puts a link and a reward on the question pet parents already answer weekly.

Double-sided offers: $10 off their first order, points for the advocate
Advocate rewards paid in points, so claiming one means another order
Attribution by advocate, so you can find and gift your superfans

Explore referrals

HalvardHalvard Trail Club

Refer a friend

Give $20, get 500 points

Your friend gets $20 off a first order over $100. You get 500 points when they order.

halvard.com/r/maya

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What to reward. And what to give back.

Points on subscription reorders
The recurring bag is the relationship, so it has to earn. Points on every subscription order make your program the compounding answer to the autoship discount.
Gotcha day and pet birthday gifts
Pet parents celebrate both, and a free treat on either lands as a gift for the dog.
Photo reviews with the dog in frame
A review with a happy dog is the ad you cannot buy. Reward verified reviews with points.
Free treats as the reward
The picky-eater problem makes free product doubly valuable: it rewards the parent and auditions the next flavor with the critic who matters most.
Points for the pet's profile
Breed, size, age, allergies. Parents will trade it for points, and it turns your Klaviyo segments into puppy-to-senior lifecycle marketing.
Points on pet store receipts
Your customer also buys you at the local pet store. Receipt scanning lets them earn on those purchases too, so wholesale doors feed your owned list.

Customer story

A review is not a marketing asset. It is a customer telling you they want to be recognized for choosing you. We built the loyalty program to recognize them, and to compound on what they said next.

Michael J. McBride, Founder, Atelier Commerce

28%

redemption rate, 2x category average.

Bully Sticks Direct’s loyalty program on Smile. Reviewed as of September 25, 2026.

Read the Bully Sticks Direct story

Pet care loyalty, answered.

A Bully Sticks Direct treats pouch with two braided bully sticks in front, on white.

Be the brand for the dog's whole life.