Which plans include analytics?

Every paid plan, from Essential. Growth includes 25 pre-built reports and Smile Plus and Smile Enterprise 30+. Financial reports start on Smile Plus, and custom reports and data warehouse sync are on Smile Enterprise.

What does program health measure?

Three rates over time: redemption rate, the flow of points from earned to redeemed; reward usage rate, the share of discount codes issued by Smile that get used on orders; and order earning rate, since Smile rewards every order by default.

How is loyalty revenue counted?

As sales where a Smile discount was used: points redemptions, referral rewards and VIP perks.

Can finance see what outstanding points are worth?

Yes. Points accounting reports the value of unredeemed balances, discounts issued and discounts used on orders, and points expiry keeps the growing balance in check.

Can we export the data?

Every report exports, along with orders with Smile discounts, every points transaction and redemption, referrals, customer data, discounts and VIP tier changes.

Can we compare our program with similar stores?

Yes, from Growth. Performance benchmarks compare your redemption, order earning, reward usage and membership rates with similar merchants on Smile.

Can loyalty data go to our data warehouse?

Yes. Data warehouse sync is on Smile Enterprise.

Platform
Analytics

Analytics. See the return.

Six dashboards for loyalty revenue, ROI and program health, with no analyst required.

Book a demo

30 minutes with a loyalty strategist.

HHalvardSearchadmin.shopify.com/store/halvard/apps/smile/analytics

Smile / Analytics

Analytics

Last 90 days

OverviewLoyalty revenueProgram health

Loyalty revenue

$1.24M

Members

48,210

Redemption rate

34%

Repeat purchase rate

41%

+ thousands more on Shopify Plus

Inside Shopify admin. No analyst required.

25 pre-built reports on Growth, 30+ on Smile Plus and Smile Enterprise.

Loyalty revenue and ROI

See the ROI of Smile grow as repeat purchases do.

Sales attribution separates loyalty-driven revenue from everything else, so you can report on exactly what Smile returns over time.

Loyalty-driven revenue and ROI, tracked over time
Lifetime value for program members vs non-members
Counted as every sale where a Smile discount was used

Loyalty revenue by week

Last 90 days

Average order value

Members$142Non-members$118

Program health

Watch the rates that matter.

Smile tracks the rates that matter over time, so you can tune performance instead of guessing.

Redemption rate: points redeemed vs earned
Reward usage rate: discount codes used on orders
Order earning rate: orders that earn points

Segments and exports

Audiences, ready to export.

Find top earners, redeemers and referrers, then export them into your email and SMS campaigns.

Top referrers, ready for advocacy campaigns
Customers who can redeem, one nudge from an order
Super savers, big balances ready for VIP treatment

Points accounting

Points liability, in plain view.

Track what unredeemed points are worth, and the discounts issued and used on orders.

The value of outstanding, unredeemed points
Discounts issued, and used on orders, over time
Inactive balances expire after a period you set

Data exports

Every record exports.

Export any Smile report, and the records behind it, to analyze and share with your team.

Every order placed with a Smile discount
Every points transaction and redemption
Referrals, customers, discounts and tier changes

Customer story

We are able to say, hey, who are our top point earners, email just them, say ‘limited quantities,’ and they sold out in 10 minutes. We offer products, deals, and customized experiences that we never would have done without Smile.

Lynn Canfield, Director of Ecommerce, Fiesta Tableware

2x

purchase frequency, vs. non-members.

Fiesta Tableware’s loyalty program on Smile. Reviewed as of September 25, 2026.

Read the Fiesta Tableware story

Analytics, answered.

The back of a green ripstop jacket with a cinched waist, against a pale studio wall.

Make your loyalty program accountable.