- Compare
Smile outperforms Yotpo everywhere it matters. Here's why.
More loyalty-driven revenue. Deeper Shopify integration. A platform 100% focused on loyalty at scale, not sunsetting products.
Smile: Loyalty Program Rewards
- Built for ShopifyOn Smile's App Store listing
- 2026 Build Award winnerOn Smile's App Store listing
- Certified Technology PartnerIn Shopify's partner directory
Yotpo: Loyalty Rewards Program
- Built for ShopifyNot on Yotpo's App Store listing
- 2026 Build Award winnerNot on Yotpo's App Store listing
- Certified Technology PartnerIn Shopify's partner directory
Read from each app's Shopify App Store listing and Shopify's partner directory, October 7, 2026.
On G2
4.6 out of 5 from 469 reviews
On G2
Read from each product's G2 page, October 14, 2026.
Recognized by Shopify.
Certified Technology PartnerShopify's enterprise-readiness certification.- Built for ShopifyShopify's highest quality certification for apps. Yotpo's listing doesn't show it. (opens in a new tab)
- 2026 Build Award winnerShopify's highest bar for apps.
Halvard Trail Club
2,430points
Enough for $20 off at checkout
Ways to earn
- Place an order1 pt per $1
- Create an account100 pts
- Celebrate a birthday200 pts
Rewards
- $10 off1,000 pointsRedeem
- $20 off2,000 pointsRedeem
- Merino Rib Beanie4,800 points2,370 to go
Loyalty Hub, inside Shopify customer accounts.
Compare on the things that matter at scale.
A side-by-side look at what actually matters.
| Smile | Yotpo | Source | |
|---|---|---|---|
| Where they differYotpo's App Store listing (opens in a new tab) | Yotpo's App Store listing (opens in a new tab) | ||
| Built for Shopify | Yes | No | |
| 2026 Build Award winner | Yes | No | |
| Rating on the Shopify App Store | 4.9 | 4.7 | |
| Shopify Admin | Yes | Not listed | |
| Gift card programs | Yes | Not listed | |
| Languages | 9 languages | English | |
| On the Shopify App Store since | 2014 | 2015 | |
| Where they matchYotpo's App Store listing (opens in a new tab) | Yotpo's App Store listing (opens in a new tab) | ||
| Works withCheckout, Customer accounts, Shopify POS and Shopify Flow | Yes | Yes | |
| Program typesReward programs, memberships, VIP tiers, referrals, subscriptions and custom programs | Yes | Yes | |
| Certified Technology PartnerShopify's enterprise-readiness certification.Shopify partner directory (opens in a new tab) | Yes | Yes | Shopify partner directory (opens in a new tab) |
| App Store category, listed first | Loyalty and rewards | Loyalty and rewards |
Every Yotpo cell is read from Yotpo's own Shopify App Store listing or Shopify's partner directory. Not listed means the source does not name it.
Read the full Smile vs Yotpo comparison
Why brands like yours switch to Smile.
- On Smile
- From Yotpo
- Headless Shopify
- Maverick Rewards
ROKA left Yotpo after more than five years and consolidated loyalty inside Shopify on Smile, on a headless storefront with development outsourced to a specialized partner.
~50%
lower loyalty spend than on Yotpo, after more than five years there, per ROKA.
Email, SMS, Subscriptions... gone. Yotpo ended three products in 2025.
When a vendor keeps sunsetting products, it's fair to ask what's next. Smile's loyalty platform is our entire focus.
- support.yotpo.com (opens in a new tab)May 31, 2025
Yotpo's Help Center
“Yotpo Subscriptions will be discontinued on May 31 2025”
- yotpo.com/blog (opens in a new tab)September 10, 2025
Yotpo's blog
“Yotpo will be sunsetting our Email and SMS products, with full deprecation scheduled for December 31st, 2025.”
Smile vs Yotpo, answered.
Not as of October 7, 2026: Yotpo’s loyalty listing on the Shopify App Store shows no Built for Shopify badge. Yotpo is in Shopify’s technology partner directory. Smile’s listing shows Built for Shopify and the 2026 Build Award winner badge, and Smile is a Certified Technology Partner.
In Yotpo’s own words: its Help Center said Yotpo Subscriptions would be discontinued on May 31, 2025, and its blog said on September 10, 2025 that Yotpo was sunsetting its Email and SMS products, with full deprecation on December 31, 2025. Yotpo Loyalty is still on the Shopify App Store.
Yes. Smile’s Help Center lists the Yotpo Reviews integration as Built by Smile: reward customers with points for writing product reviews.
As each app’s Shopify App Store listing shows them on October 7, 2026: Yotpo lists a free plan for stores with fewer than 100 monthly orders, and Pro at $199 a month, with $0.08 to $0.20 per order from 500 orders a month and other options above 5,000 orders. Smile lists Free, Essential at $15, Standard at $79 and Growth at $199 a month with 2,500 monthly orders included. Smile Plus is $999 a month, billed annually, and Smile Enterprise is custom.
Yes. Smile carries your members, point balances, and VIP tiers over intact, a dedicated migration team runs the switch, and your customers never notice a thing. White-glove migration is included from Smile Plus, and any plan can import points balances by CSV.
Switch to the platform Shopify's best brands trust.
White-glove migration support on Smile Plus and Smile Enterprise.
