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Subscriptions. On every renewal.

Points on every recurring order and rewards that apply to subscriptions.

Book a demo

30 minutes with a loyalty strategist.

  • Ford
  • Billabong
  • Liquid Death
  • Quiksilver
  • Naturium
  • Eddie Bauer
  • Nine West
  • K-Swiss
  • ROKA
  • TP-Link
  • Fiesta Tableware
  • Hush Puppies
  • Blue Banana
  • Touchland
  • HIKOCO

+ thousands more on Shopify Plus

Loyalty that works. With your subscription app.

Bring the subscription app you already run. On Stay AI, loyalty lives inside the subscriber portal.

Earn on every renewal

Every recurring order earns points.

Smile awards points on any order Shopify processes, including subscription renewals, so every renewal builds toward the next reward.

  • Points on one-time orders and renewals alike
  • Works with your subscription setup from day one
Redeem against the subscription

Rewards for one-time orders, subscriptions or both.

Choose where each reward applies, and whether it covers a subscription's first payment, a set number of payments or every payment.

  • Set per reward, in the Purchase type card
  • Applied at checkout or in the subscription portal
  • Customers see where it applies when they redeem
Bring your own subscription app

Works with your app.

Smile rewards flow through standard Shopify discount codes, so it works with the subscription stack you already chose.

  • No formal integration required for loyalty to work
  • Recharge, built by Smile: points and renewal rewards

Smile + Recharge 

Stay AI

Loyalty inside the subscriber portal.

Smile's sample code adds a loyalty section to the Stay AI portal, powered by the JavaScript SDK.

  • Points balance and VIP tier, beside the subscription
  • Rewards redeemed in the portal, for future orders
  • The referral link and ways to earn

Smile + Stay AI 

Applied Nutrition on Smile.

A blue Applied Nutrition shaker bottle tucked into the side pocket of a black rucksack.
Customer story

Our customers are earning points every time they shop, and the opportunity we’re most excited about is surfacing that value across every channel they’re already in.

Sean McGimpsey, Head of Ecommerce, Applied Nutrition

215%

higher lifetime value, members vs non-members.

Applied Nutrition’s loyalty program on Smile. Reviewed as of September 25, 2026.

Read the Applied Nutrition story 

Subscriptions, answered.

An open glass jar of peach lip balm leaning beside its pale grey lid, on a soft cream backdrop.

Add loyalty to your subscription stack.

  • The plan that fits your monthly orders
  • What migration and launch look like on that plan
  • The revenue loyalty could add at your scale