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Smile vs LoyaltyLion

LoyaltyLion: Premium price. Lowest rating. There's a better option.

LoyaltyLion's $199 plan covers up to 500 orders a month. Smile's $199 Growth plan includes 2,500, with VIP tiers.

Recognized by Shopify.

Loyalty Hub, inside Shopify customer accounts.

Compare on the things that matter at scale.

A side-by-side look at what actually matters.

Smile vs LoyaltyLion, from each app's own Shopify App Store listing and Shopify's technology partner directory, read October 7, 2026.
SmileLoyaltyLionSource
Where they differLoyaltyLion's App Store listing (opens in a new tab)LoyaltyLion's App Store listing (opens in a new tab)
Built for ShopifyYesNo
2026 Build Award winnerYesNo
Rating on the Shopify App Store4.94.6
Shopify AdminYesNot listed
Gift card programsYesNot listed
Languages9 languagesEnglish
Where they matchLoyaltyLion's App Store listing (opens in a new tab)LoyaltyLion's App Store listing (opens in a new tab)
Works withCheckout, Customer accounts, Shopify POS and Shopify FlowYesYes
Program typesReward programs, memberships, VIP tiers, referrals, subscriptions and custom programsYesYes
Certified Technology PartnerShopify's enterprise-readiness certification.Shopify partner directory (opens in a new tab)YesYesShopify partner directory (opens in a new tab)
On the Shopify App Store since20142014
App Store category, listed firstLoyalty and rewardsLoyalty and rewards

Every LoyaltyLion cell is read from LoyaltyLion's own Shopify App Store listing or Shopify's partner directory. Not listed means the source does not name it.

Read the full Smile vs LoyaltyLion comparison 
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Why brands like yours switch to Smile.

  • On Smile
  • From LoyaltyLion
  • Shopify Plus
  • Adventure Pass

Blue Banana replaced LoyaltyLion with Smile and moved its Adventure Pass program across its online store and 20+ POS retail locations, with zero developer dependency.

40%

higher purchase frequency, redeemers vs non-redeemers.

Read the Blue Banana story 

Premium pricing. Not-so-premium experience.

On Smile's listing, Growth at $199 a month includes 2,500 monthly orders, then $20 per 100 more.

  1. LoyaltyLion's Classic plan, $199 a month

    “Doing more than 500 orders per month? Chat to us to get a custom quote for our Advanced or Plus plans”

  2. A one-star review on LoyaltyLion's listing

    “Overpriced software and hard to cancel. They force you into a contract and even when the business shuts down, they make it difficult to cancel.”

Smile vs LoyaltyLion, answered.

Choose the loyalty platform built to perform.

White-glove migration support on Smile Plus and Smile Enterprise.

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