The most complete loyalty integration for Klaviyo.
- Built by
- Smile
- Available on
- all paid plans
- Works with
- Points, VIP Tiers and Referrals
- Profile propertiesPoints, tier and referral URL
- Flow triggersLoyalty events
- Customer HubPoints, rewards and tier
- Verified reviewsPoints earned
Klaviyo is a marketing automation platform that unifies customer data and powers email, SMS, and multi-channel campaigns for ecommerce brands. When connected to Smile, you can sync loyalty data into Klaviyo profiles, trigger flows from program events, and reward customers for leaving Klaviyo Reviews.
Naturium on Smile.

Smile is a very user-friendly app that we could integrate into the tech infrastructure that we had in place, like Shopify and Klaviyo.
64%
of Smile loyalty point redemptions attributed to Klaviyo.
Loyalty data on every profile. Updated as it happens.
Five Smile properties and eight loyalty events, matched to Klaviyo profiles by email.
Klaviyo profile: Maya R.
Smile properties
| Smile Points Balance | 2,430 |
| Smile Referral URL | halvard.com/r/maya |
| Smile VIP Tier Name | Ridge |
| Smile VIP Tier ID | 2 |
| Smile State | member |
Activity
- VIP Tier AchievedRidge, tier 22 days ago
- Points Earned on Order+388 points, order #204182 days ago
- Points Redeemed$20 off for 2,000 points3 weeks ago
- Referral Completed500 points for a friend's first order1 month ago
Pre-built flows, in your brand. Loyalty emails sent from Klaviyo.
Smile's flow templates copy into your Klaviyo account and take your logo, colors and fonts from Klaviyo's brand settings.
Halvard
Subject: You earned 388 points
HalvardYou earned 388 points.
Your balance is 2,430, enough for $20 off.
Redeem pointsPoints Earned on Order
Replaces Smile's points earned email.
Halvard
Subject: Welcome to Ridge, Maya
HalvardYou reached Ridge.
Ridge members get free shipping and early access.
See your perksVIP Tier Achieved
Replaces Smile's VIP tier achieved email.
Halvard
Subject: Happy birthday, Maya
HalvardHappy birthday, Maya.
200 points are waiting in your account.
Shop nowBirthday Reward
Replaces Smile's birthday reward email.
Halvard
Subject: Your friend just shopped
Halvard500 points for you.
Thanks for sending a friend to Halvard.
Refer againReferral Completed
Replaces Smile's referral completed email.
Also in the set: Reward Redeemed, Points Expiry Warning, Friend Received Referral and Reward Expiring.
Beyond the inbox. Customer Hub and Klaviyo Reviews.
- HalvardHi, MayaOrdersRewardsAccount
Halvard Trail Club
2,430 points
Best reward
$20 off
Tier
Ridge
In Klaviyo Customer Hub
Once Smile is added to Customer Hub, it shows each customer's points balance, next or best reward and loyalty tier.
- Verified buyer
Alpine Shell Jacket
Light, warm and it packs small.
Maya R.+200 pointsPoints for Klaviyo Reviews
Verified reviews earn points, whether a star rating, text, photo or video.
Connected in three steps. From Smile Admin, synced once.
Smile / Integrations
Klaviyo
The first sync takes from a few minutes to a couple of hours.
Sync customer dataStep 1: Connect your Klaviyo account
In Smile Admin, install the Klaviyo integration and follow the steps to connect it to your Klaviyo account.
Step 2: Sync customer data
On the integration's settings page, click Sync customer data. The first sync takes from a few minutes to a couple of hours, and only runs once.
Step 3: Turn on the pre-built flows
In Klaviyo, create a flow from the Smile: Loyalty & Rewards templates, then turn off the matching Smile email.
Smile and Klaviyo, answered.
Yes. The Klaviyo integration is built and supported by Smile. When connected to Smile, you can sync loyalty data into Klaviyo profiles, trigger flows from program events, and reward customers for leaving Klaviyo Reviews.
Five Smile properties: Smile Points Balance, Smile Referral URL, Smile VIP Tier Name, Smile VIP Tier ID and Smile State. Smile matches customers to Klaviyo profiles by email address and keeps the properties current as members earn and redeem.
Eight: Birthday Reward Issued, Points Earned on Order, Points Redeemed, Points Expiring, Referral Started, Referral Completed, Reward Expiring and VIP Tier Achieved. Use them to trigger flows, as flow conditions or in segments.
Yes, eight of them, from Points Earned on Order to Reward Expiring. They need the OAuth version of the integration, take your branding from Klaviyo’s brand settings and replace the matching Smile emails.
Yes. Once Smile is added to Customer Hub, it shows each customer’s points balance, next or best reward and loyalty tier.
Yes. Verified reviews earn points, whether a star rating, text, photo or video. Set up Klaviyo Reviews on your store before you install the Klaviyo integration.
Every paid plan. The number of integrations you can connect depends on your plan.

See Smile in your Klaviyo flows.
- The plan that fits your monthly orders
- What migration and launch look like on that plan
- The revenue loyalty could add at your scale