- Compare
Don't buy your loyalty platform from a reviews company.
The feature gap, the certification gap, and the analytics gap all point to the same thing: loyalty built by a loyalty company performs better.
Smile: Loyalty Program Rewards
- Built for ShopifyOn Smile's App Store listing
- 2026 Build Award winnerOn Smile's App Store listing
- Certified Technology PartnerIn Shopify's partner directory
Okendo: Reviews & Loyalty
- Built for ShopifyNot on Okendo's App Store listing
- 2026 Build Award winnerNot on Okendo's App Store listing
- Certified Technology PartnerIn Shopify's partner directory
Read from each app's Shopify App Store listing and Shopify's partner directory, October 7, 2026.
On G2
4.6 out of 5 from 469 reviews
On G2
Read from each product's G2 page, October 13, 2026.
Recognized by Shopify.
Certified Technology PartnerShopify's enterprise-readiness certification.- Built for ShopifyShopify's highest quality certification for apps. Okendo's listing doesn't show it. (opens in a new tab)
- 2026 Build Award winnerShopify's highest bar for apps.
Halvard Trail Club
2,430points
Enough for $20 off at checkout
Ways to earn
- Place an order1 pt per $1
- Create an account100 pts
- Celebrate a birthday200 pts
Rewards
- $10 off1,000 pointsRedeem
- $20 off2,000 pointsRedeem
- Merino Rib Beanie4,800 points2,370 to go
Loyalty Hub, inside Shopify customer accounts.
Compare on the things that matter at scale.
A side-by-side look at what actually matters.
| Smile | Okendo | Source | |
|---|---|---|---|
| Where they differOkendo's App Store listing (opens in a new tab) | Okendo's App Store listing (opens in a new tab) | ||
| Built for Shopify | Yes | No | |
| 2026 Build Award winner | Yes | No | |
| Rating on the Shopify App Store | 4.9 | 4.8 | |
| Memberships | Yes | Not listed | |
| Subscriptions | Yes | Not listed | |
| Gift card programs | Yes | Not listed | |
| Custom programs | Yes | Not listed | |
| Languages | 9 languages | English | |
| On the Shopify App Store since | 2014 | 2018 | |
| App Store category, listed first | Loyalty and rewards | Product reviews | |
| Where they matchOkendo's App Store listing (opens in a new tab) | Okendo's App Store listing (opens in a new tab) | ||
| Works withCheckout, Customer accounts, Shopify POS, Shopify Flow and Shopify Admin | Yes | Yes | |
| Program typesReward programs, VIP tiers and referrals | Yes | Yes | |
| Certified Technology PartnerShopify's enterprise-readiness certification.Shopify partner directory (opens in a new tab) | Yes | Yes | Shopify partner directory (opens in a new tab) |
Every Okendo cell is read from Okendo's own Shopify App Store listing or Shopify's partner directory. Not listed means the source does not name it.
Why brands like yours switch to Smile.
- On Smile
- Shopify Plus
- Consistency Club
- Part of e.l.f. Beauty
Naturium launched Consistency Club on Smile, and setup across Shopify, Smile and Klaviyo took a week. Smile-triggered Klaviyo flows now carry members from welcome to tier unlocks and points reminders.
64%
of loyalty redemptions driven by email flows, attributed to Klaviyo, Q1 2025.
Loyalty is their side project. Okendo is a reviews company.
Smile is 100% focused on loyalty. Okendo's own listing leads with reviews.
- apps.shopify.com/okendo-reviews (opens in a new tab)October 7, 2026
Okendo: Reviews & Loyalty4.8
Listed under Product reviews first, then Loyalty and rewards.
- apps.shopify.com/okendo-reviews (opens in a new tab)October 7, 2026
Okendo's free plan, as listed
Automated Review Request Emails, Smart Review Form, Review Rewards Engine, Review Displays.
Smile vs Okendo, answered.
Okendo’s Shopify App Store listing is titled “Okendo: Reviews & Loyalty” and sits under Product reviews, then Loyalty and rewards. The plans on that listing are reviews plans: Free, Essential at $19 a month, Growth at $119 a month and Power at $299 a month, as listed on October 7, 2026. Smile’s listing sits under loyalty and rewards.
Not as of October 7, 2026: Okendo’s Shopify App Store listing shows no Built for Shopify badge. Okendo is in Shopify’s technology partner directory. Smile’s listing shows Built for Shopify and the 2026 Build Award winner badge, and Smile is a Certified Technology Partner.
Yes. Smile’s Help Center lists the Okendo Reviews integration as Built by Okendo: reward customers with points for writing product reviews.
Okendo’s Shopify App Store listing prices its reviews plans (Free, Essential at $19 a month, Growth at $119 a month and Power at $299 a month, on October 7, 2026); it does not list loyalty prices. Smile lists Free, Essential at $15, Standard at $79 and Growth at $199 a month with 2,500 monthly orders included. Smile Plus is $999 a month, billed annually, and Smile Enterprise is custom.
Yes. Smile carries your members, point balances, and VIP tiers over intact, a dedicated migration team runs the switch, and your customers never notice a thing. White-glove migration is included from Smile Plus, and any plan can import points balances by CSV.
Choose the loyalty platform that's actually built for loyalty.
White-glove migration support on Smile Plus and Smile Enterprise.
