VIP tiers. For your best customers.
Tiers with better rewards and exclusive perks, so your top customers have a status worth keeping, and a reason to reach the next one.
30 minutes with a loyalty strategist.
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Type IIAudited May 2026 (opens in a new tab)
- Fiesta Tableware
- Naturium
- Death Wish Coffee
- HIKOCO
+ thousands more on Shopify Plus
Tiers on your terms. In Shopify admin.
Smile / Program
VIP tiers
| Tier | Entry | Perks | Members |
|---|---|---|---|
| 1Base Camp | Join | Birthday reward | 39,860 |
| 2Ridge | $500 a year | Free shipping, early access | 6,940 |
| 3Summit | $1,000 a year | Free repairs, member events | 1,410 |
- Entry
- Entry by money spent or points earned
- Window
- Calendar year or lifetime tier windows
- Plans
- VIP tiers on Growth, Smile Plus and Smile Enterprise, with tiers synced to Shopify metafields.
VIP tiers, answered.
A VIP program rewards your best customers with escalating tiers, each with better rewards and exclusive perks. As customers spend or earn more, they climb tiers, which gives them a clear reason to keep choosing your brand.
Tiers create a sense of status that makes customers feel valued, not just transacted with. That pull is what drives your best customers to spend more, more often, and to stay loyal for the long term.
Your call. Set milestones by the amount a customer spends at your store or the total points they have earned, and choose the window: a calendar year, or the entire lifetime a customer shops with you.
Entry rewards arrive the moment a customer reaches a tier: free products, discounts or accelerated earning. Ongoing perks keep them there: early access to products, invites to exclusive events and automatic contest entries.
Yes. Tier status syncs to Shopify customer metafields and Klaviyo profile properties, so flows, segments and Shopify Flow can use it.
Yes. Full branding customization comes on every plan, so the launcher, the member panel and your loyalty emails launch on-brand with no code.
Growth, Smile Plus and Smile Enterprise.
Reward the moment a customer levels up.
- The plan that fits your monthly orders
- What migration and launch look like on that plan
- The revenue loyalty could add at your scale
