Skip to content

Smile + Dotdigital. Loyalty fields in your address book.

Dotdigital is a cross-channel marketing automation and customer experience platform built for ecommerce. When connected to Smile, you can sync loyalty data into Dotdigital address books and use it to segment audiences and personalize email content.

What you can do. With Smile and Dotdigital.

Typed data fields
Points balance and tier ID sync as numbers, and tier name, referral URL and state as text, ready for segment rules.
Member-state segments
Use SMILE_STATE to send only to program members, or to reach candidates separately.
Referral links in email
Add each recipient's SMILE_REFERRAL_URL to a template so every email carries their own link to share with friends.

Connected in three steps. With a Dotdigital API user.

  1. Step 1: Create a Dotdigital API user

    In Dotdigital, create an API user for Smile with these settings.

    • Description: Smile.io
    • Rate limiting: Tiered
  2. Step 2: Connect it in Smile Admin

    Install the Dotdigital integration and connect it to Dotdigital with the API user you just created.

  3. Step 3: Sync an address book

    On the integration's settings page, choose the address book for your program and click Sync address book. The first sync runs once.

More in Email & Marketing. Connected to the same program.

Smile and Dotdigital, answered.

  • Yes. The Dotdigital integration is built and supported by Smile. When connected to Smile, you can sync loyalty data into Dotdigital address books and use it to segment audiences and personalize email content.

Small cream bowls painted with lavender sprigs, stacked on a lavender platter beside matching plates

See Smile with Dotdigital. In every email template.

  • The plan that fits your monthly orders
  • What migration and launch look like on that plan
  • The revenue loyalty could add at your scale