Smile + Dotdigital. Loyalty fields in your address book.
- Built by
- Smile
- Available on
- all paid plans
- Works with
- Points, VIP Tiers and Referrals
- Address book contactsMembers, matched by email
- Contact data fieldsPoints, tier and referral URL
- Templates and segmentsLoyalty data
Dotdigital is a cross-channel marketing automation and customer experience platform built for ecommerce. When connected to Smile, you can sync loyalty data into Dotdigital address books and use it to segment audiences and personalize email content.
What you can do. With Smile and Dotdigital.
Halvard
Subject: Your Ridge rewards, Maya
You have 2,430 points.
Enough for $20 off your next order. Thanks for being a Ridge member.
Redeem points- Typed data fields
- Points balance and tier ID sync as numbers, and tier name, referral URL and state as text, ready for segment rules.
- Member-state segments
- Use SMILE_STATE to send only to program members, or to reach candidates separately.
- Referral links in email
- Add each recipient's SMILE_REFERRAL_URL to a template so every email carries their own link to share with friends.
Connected in three steps. With a Dotdigital API user.
Smile / Integrations
Dotdigital
The first sync takes from a few minutes to a couple of hours.
Sync address bookStep 1: Create a Dotdigital API user
In Dotdigital, create an API user for Smile with these settings.
- Description: Smile.io
- Rate limiting: Tiered
Step 2: Connect it in Smile Admin
Install the Dotdigital integration and connect it to Dotdigital with the API user you just created.
Step 3: Sync an address book
On the integration's settings page, choose the address book for your program and click Sync address book. The first sync runs once.
More in Email & Marketing. Connected to the same program.
- KlaviyoSync loyalty data into your email and SMS campaigns.Built by Smile
- MailchimpSync points balance and VIP tier into your email campaigns.Built by Smile
- HubSpotSync points balance and VIP tier into your CRM and email campaigns.Built by Smile
- OmnisendSync points balance and VIP tier into your email and SMS campaigns.Built by Omnisend
Smile and Dotdigital, answered.
Yes. The Dotdigital integration is built and supported by Smile. When connected to Smile, you can sync loyalty data into Dotdigital address books and use it to segment audiences and personalize email content.
With it, you can sync points balance, VIP tier, and referral URL to Dotdigital contacts, segment audiences by points balance or VIP tier and use loyalty data in email templates.
Five data fields on each contact in the address book you choose: SMILE_POINTS_BALANCE, SMILE_REFERRAL_URL, SMILE_VIP_TIER_ID, SMILE_VIP_TIER_NAME and SMILE_STATE (member, candidate or disabled).
By email address. Smile updates a contact that already exists and creates one that does not, in the address book you selected.
Create a Dotdigital API user for Smile, with Smile.io as its description and Tiered rate limiting. Install the Dotdigital integration in Smile Admin and connect it with that user, then choose an address book and click Sync address book.
From a few minutes to a couple of hours, depending on how many customers your Smile account has. It only needs to happen once.
Every paid plan. The number of integrations you can connect depends on your plan.

See Smile with Dotdigital. In every email template.
- The plan that fits your monthly orders
- What migration and launch look like on that plan
- The revenue loyalty could add at your scale