The story
Loyalty built on an existing community
When Fee Kirkpatrick started Shine On, she never imagined it could grow to the size it is now. With a desire to thank her loyal, engaged customers, she and her team pursued a rewards program that would allow them to harness their existing Facebook community and have been blown away by the results.
Shine On has seen a 35% improvement in customer engagement since launching Shine On Rewards. This case study will tell you how they did it and what a truly engaged brand community looks like.
Even though we really wanted to give back to our loyal customers, we didn’t want to create a lot more work for ourselves. That’s why I like Smile.
The loyalty
Shine On Rewards
Shine On’s customers are the heart and soul of their brand, which is why they’ve designed a rewards program with 4 valuable VIP tiers. As customers move up through the levels, they’re rewarded with not only a gift card but also the chance to earn more points per order and for sharing on Facebook.
These earning rules tie in perfectly with their existing Facebook community. As the springboard for their ongoing success, it’s the perfect platform for not only encouraging ongoing engagement between members but also recognizing their most active customers. By awarding monthly bonus points to their most engaged customer, Shine On has effectively built a two-way exchange of value into their community that encourages customers to stay connected over time.
The program
Shine On Rewards
How it works
- Four VIP tiers, with a gift card as members move up
- More points per order and for sharing on Facebook at higher tiers
- Points for engaging with Shine On on Facebook and Instagram
- Monthly bonus points for the most engaged customer
The results
A community that earns, redeems, and keeps coming back
Supported by a highly engaged Facebook community, it’s no surprise that Shine On’s brand community grew to over 40,000 passionate and loyal members in just over a year!
Not only is their community growing, but it’s also extremely eager to earn and redeem rewards. With monthly opportunities to earn bonus points just for staying engaged, Shine On’s customers are redeeming their rewards at an incredible rate. This is an indication of a strong and highly sustainable brand community.
With a thriving Facebook community, Shine On’s customers love engaging with their brand on social media. By incentivizing these actions with points, Shine On has generated over 8,700 valuable customer interactions across Facebook and Instagram.
