Background
From online startup to multinational streetwear brand
Founded in 2016, Blue Banana Brand is a Spanish adventure streetwear company on a mission to empower new generations and make their lives an adventure. What started as an online-only retailer has grown into a multinational brand with 20+ retail stores across Spain, selling everything from hoodies and crewnecks to kids’ apparel and accessories.
As a Shopify Plus merchant, Blue Banana operates across multiple currencies and languages to serve their growing international community of adventurers.
The challenge
Loyalty that couldn’t keep up
Blue Banana had been running their Adventure Pass loyalty program on LoyaltyLion. As the brand scaled, the loyalty program had become a top-five driver of customer support inquiries, creating a constant drain on the team.
Blue Banana needed a platform that could match the speed and ambition of their brand: no-code flexibility, full design control, strong analytics, and an experience that would reduce support volume rather than create it.
We went from a platform that needed developers for every small change to one where our marketing team has full control. The migration took a week, and we were live everywhere, online and in all our stores.
The solution
One week to migrate. Zero developers required.
Blue Banana chose Smile to replace LoyaltyLion and power their Adventure Pass loyalty program. The migration was completed in just one week, going live across their online store and all 20+ POS retail locations with zero developer dependency. One feature Blue Banana valued from their previous setup was the launcher and panel that gave customers visibility into the program from anywhere on the site. Smile delivered that experience with no custom code required.
With Smile’s native multi-language and multi-currency support, Blue Banana’s Adventure Pass works for their international customer base without any custom development. Smile’s built-in analytics and benchmarking give the team instant visibility into program performance.
What Blue Banana runs on Smile now:
- No-code program management: free product rewards, design changes, and new campaigns without developer involvement
- Built-in analytics and benchmarking
- Checkout redemption with points earning embedded directly in Shopify checkout
- Reduced customer support burden: loyalty is no longer a top support query driver
The stack
Shopify Plus, Shopify POS
The results
Real results in the first 30 days
The impact was visible almost immediately after the migration. Within the first 30 days on Smile, Blue Banana’s loyalty program member LTV was already up 10%. Customers who have redeemed points are trending towards spending 27% more annually than non-redeemers, while average annual purchase frequency is 40% higher among redeemers compared to non-redeemers.
Beyond the revenue metrics, the operational improvements have been transformative, and the team singles out the hands-on support from the Smile success team.
The Smile success team has been incredible to work with. They’re always available, proactive, and genuinely invested in helping us get the most out of the platform. It’s one of the things I love most about working with Smile.
Why Smile
Loyalty that works with your team, not against it
With Smile, Blue Banana’s team gained no-code flexibility, checkout redemption, design control, a lighter support load, reporting with benchmarking, and far less hands-on maintenance, so their time goes to growth.
