Smile + Privy. Points in popups, email and SMS.
- Built by
- Privy
- Available on
- all paid plans
- Works with
- Points, VIP Tiers and Referrals
- Custom fieldsPoints, tier and referral URL
- Popup targetingPoints balance and VIP tier
- Popup sign-upsPoints earned
Privy is an email, SMS, and popup marketing platform built for ecommerce merchants on Shopify. When connected to Smile, you can sync loyalty data into Privy contacts and use it to personalize email campaigns, target popups, and reward customers for signing up.
What you can do. With Smile and Privy.

Halvard Trail Club
Welcome back, Maya.
You have 2,430 points, enough for $20 off your next order.
RidgeRedeem points- Personalized displays
- Show a visitor's points balance, VIP tier or referral link inside a Privy display with the Smile custom field tags.
- Members-only displays
- Target a display to Smile members only, so its personalized fields always have a value to show.
- Balance-range segments
- Build email and SMS segments where points balance is above or below a number, or by tier or membership state.
Connected in three steps. From Privy's linked accounts.
Smile / Integrations
Privy
Privy imports your customers in the background, then syncs new ones in real time.
Step 1: Link Smile.io in Privy
In Privy, open Settings, then Linked Accounts, and choose Smile.io from the available integrations.
Step 2: Authorize in Smile
Log in to Smile and authorize the integration. Privy imports your customers in the background, then syncs new ones in real time.
Step 3: Reward sign-ups
In a display's advanced settings, add a Smile.io sync rule with the Sign up for an offer activity, so a submitted popup earns points.
More in Email & Marketing. Connected to the same program.
- KlaviyoSync loyalty data into your email and SMS campaigns.Built by Smile
- PushOwlSync points balance and VIP tier into your email, web push, and SMS campaigns.Built by PushOwl
- RedoShow loyalty points in your marketing messages.Built by Redo
- ConvertCartSync loyalty data into your email campaigns and trigger workflows from loyalty events.Built by ConvertCart
Smile and Privy, answered.
Yes. The Privy integration is built and supported by Privy. When connected to Smile, you can sync loyalty data into Privy contacts and use it to personalize email campaigns, target popups, and reward customers for signing up.
With it, you can sync points balance, VIP tier, and referral URL to Privy contacts, use merge tags to display loyalty data in email and SMS campaigns, segment audiences and target popups by points balance or VIP tier and reward customers with points for submitting Privy popup forms.
Five custom fields on each synced customer: smileio_points_balance, smileio_vip_tier, smileio_referral_url, smileio_state (member, candidate, or excluded or disabled) and smileio_updated_at. Use them to segment and personalize emails and texts, and to target displays.
Yes. Add a Smile.io sync rule with the Sign up for an offer activity to a display, and members who submit it earn that activity’s points. Connecting Privy adds the activity to Smile, and you set its reward in Points.
Yes. Target a display by Smile membership status, VIP tier or points balance, and personalize its content with the Smile fields.
It depends on how many Smile customers you have, and can take several days for a large customer set. New customers sync in real time.
Every paid plan. The number of integrations you can connect depends on your plan.

See Smile with Privy. In every popup and email.
- The plan that fits your monthly orders
- What migration and launch look like on that plan
- The revenue loyalty could add at your scale