The story
Brewing loyalty into a core growth channel
Premium specialty tea brand, Sloane Tea knows the importance of customer loyalty. With its Sloane Rewards loyalty program, the DTC tea store combines points, referrals, and promo campaigns to brew extraordinary results.
With several embedded loyalty elements on its ecommerce site, from a dedicated loyalty landing page to points redemption at checkout, Sloane Tea has leveraged loyalty in a big way. This case study demonstrates Sloane Tea’s success with its most successful bonus point event ever.
Our customers have fully embraced the Sloane Rewards Program and recognize its value. Each month we not only see our membership growth increase but our members consistently earning points, redeeming points, and making referrals.
The loyalty
Sloane Rewards
Through Smile.io, Sloane Tea runs scheduled bonus points events, optimizes each bonus point event based on previous results found in their loyalty reports, and offers diverse rewards ranging from $5 to $100 discount coupons.
Sloane Tea has achieved higher redemption rates and conversions through embedded loyalty App Blocks, such as an SEO-friendly loyalty landing page and points redemption at checkout.
The program
Sloane Rewards
How it works
- Scheduled bonus points events, each tuned with results from the loyalty reports
- Rewards from $5 to $100 discount coupons
- Points redemption at checkout
- An SEO-friendly loyalty landing page built in the Smile.io app
The results
From a single campaign to two years of compounding growth
Sloane Tea’s latest “Double the Points” campaign in April 2024 led to a 370% increase in overall total daily ecommerce sales and the re-engagement of dormant customers.
The Bonus Points Campaign boosted loyalty-influenced sales (orders with a Smile.io coupon code). In 24 hours, Sloane Tea drove a 2485% increase in Smile-Generated Value, along with conversions and reward redemptions.
With multiple Bonus Points campaigns run at consistent periods, Sloane Tea has increased total Smile-Generated Value by 124% over 2 years and created customer anticipation.
Sloane Tea has optimized its entire loyalty program with embedded content like points redemption at checkout, resulting in:
- +47% in rewards redemptions YoY
- A simple-to-explain program with a loyalty landing page built in the Smile.io App
