The story
Rewards that fit the brand
Mpix launched their rewards program with a clear goal: bring customers back and keep them engaged beyond one-time purchases. They needed a platform that could scale to several million customers and fit naturally into their brand, one built around celebrating life’s special moments.
With Smile, Mpix Rewards became a fully-realized program. A dedicated explainer page, integrated email campaigns, and a customer panel invited buyers into the community: earning points on purchases, sharing on social, and redeeming rewards they actually wanted. Every quarter since launch, more customers have taken advantage of the program.
We’ve seen that every quarter since we launched our rewards program there have been more and more people taking advantage of it.
The loyalty
Mpix Rewards
As a brand committed to celebrating life’s special moments, it’s no surprise that their rewards program is a joyful extension of their overall brand experience. At every turn, Mpix Rewards is presented as a vibrant, valuable opportunity to get involved with the brand: from their dedicated explainer page to their customer panel, Mpix has created an experience that invites customers into their community.
Through a combination of points, referrals, and VIP, Mpix Rewards is a fully-realized rewards program that puts customers first. From sharing on social media to leaving product reviews, members can engage with the photo powerhouse to earn a number of transactional discounts.
Between the different ways to earn points and their incredible email marketing campaigns, Mpix has fully integrated their rewards program into their brand.
These elements make it a truly valuable addition to their overall customer experience that customers simply can’t wait to experience for themselves.
The program
Mpix Rewards
How it works
- Points on purchases
- Points for sharing on social media and following Mpix on Instagram
- Points for leaving product reviews
- Points that redeem for discounts
The results
Members spend more. Every quarter, more join.
Between their engaging VIP tiers and exciting rewards, Mpix Rewards members are motivated to spend 55% more per purchase than the average Mpix customer. These spending patterns have a significant impact on Mpix’s profitability, and demonstrate a terrific return on investment.
With amazing rewards up for grabs, Mpix customers are highly motivated to spend their well-deserved points. Through the combined efforts of their amazing explainer page and effective email marketing, Mpix has been able to encourage a 26% increase in redemption rate as customers stay happy and engaged with the program.
Mpix has used their Mpix Rewards program to increase social awareness by rewarding customers for sharing their brand on a number of social media platforms. On Facebook alone, Mpix saw a significant increase in social activity that also improved their brand awareness and marketing reach.
As a highly visual brand, Instagram has also been extremely important to Mpix’s marketing strategy. By rewarding customers for following them on the photo-sharing platform, they saw an incredible 70% increase in number of followers, a number that’s still growing!
